Overview

About the program

Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.

Program format(s)

This program follows an 8-week course format. This means you will take fewer classes at a time, and earn credits faster as you complete the program. Each semester is divided into two 8-week sessions, with a smaller number of classes taken during each compared to a traditional 16-week semester schedule.

Degree option

Two-year full-time degree schedule; a mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format.  See your academic advisor to confirm the schedule.

• Assess how advertising efforts can provide communication solutions to marketing problems.  
• Perform technical support tasks for video production. 
• Prepare social media posts through public relation campaigns. 
• Create a website applying webpage layouts using tables, text, graphics, hyperlinks, CSS, and navigational menus.  
• Develop a portfolio of digitally manipulated images.
• Evaluate business career pathways.  
• Use problem-solving methodology to solve customer concerns and business problems. 
• Apply generally accepted accounting principles (GAAP) to measure, process, and communicate financial information. 
• Develop a marketing plan incorporating products, promotions, sales ideas, and strategies.  
• Describe legal requirements and ethical considerations pertaining to organizations. 
• Explain economics concepts including demand, supply, competition, resources and making choices with regards to consumer behavior.  
• Apply techniques used to transition from the classroom to the work environment.  
• Demonstrate business practices within the Business Management field. 
• Communicate effectively both written and orally. 
• Solve problems using mathematics. 
• Solve problems through analysis, creativity, and synthesis to make informed decisions. 
• Demonstrate good work habits, effective interpersonal and teamwork skills, and a high level of professionalism. 
• Use technology tools efficiently and effectively to perform personal and professional tasks. 
• Exhibit respect and sensitivity for individual and institutional differences. 

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Career Opportunities

• Advertising Account Representative
• Assistant Buyer
• Customer Service Supervisor
• Market Research Assistant
• Management Trainee
• Marketing Supervisor
• Public Relations Specialist
• Advertising Coordinator
• Events/Promotion Coordinator
• Sales Manager
• Web Designer

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Application Requirements

• Completed MTC Application for Admission.
• Final High school transcript (or GED results) and college transcripts (if applicable).

• Demonstrate college-readiness by achieving the required minimum score on a placement test, successfully completing any required college foundation courses, or satisfying other measures including but not limited to high school coursework, previous college coursework, samples of work, etc.