Marketing Management Major

  Program Curriculum |  Student Success Information

The Business Management, Marketing Management major, at MTC trains individuals to combine traditional market research and strategy with internet resources that eliminate geographic boundaries, accommodate customer needs, and provide critical data analysis for making smart business decisions.  Program graduates can develop marketing plans, assist with market and customer research, utilize popular e-business software, and meet contemporary business challenges head-on. 

• demonstrate knowledge of the issues and environmental factors involved in making marketing decisions
• apply administrative skills to effectively organize work, manage time, and set priorities
• effectively use interpersonal skills to communicate and work with a diverse group of people
• use appropriate computer software to solve business problems and to create documents that enhance effective communications
• use the problem-solving method to solve ethical dilemmas, customer concerns, and business problems
• use technology to develop and effectively communicate information related to a project or marketing plan
• develop a marketing plan incorporating new product ideas and strategies
• utilize the steps in the sales process to prepare an effective sales presentation
• develop a public relations plan
• using real-world situations conduct market research and incorporate the information into the development of marketing strategies, including
  ‘‘what-if ’’ analyses
  
  

Career Outlook:

National data sources are projecting a more than 18 percent increase in job opportunities for this management sector through the year 2014;
Ohio expects an approximate 13 percent increase through 2012.

MTC graduates are working as:

To be admitted into the Marketing Management associate degree program at MTC, you must complete the following admission criteria: